CUSTOM DIAMONDS. ATLANTA ROOTS. NATIONWIDE REACH.Create your one-of-one
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JR DA JEWELERTHE ONLY WAY. THE JR WAY.
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THE PEOPLE BEHIND THE PIECES

The JR circle.

Music. Comedy. Personal style. Original people deserve original pieces. These are their moments, straight from JR’s portfolio.

57,000+ FOLLOWING THE JR WAY

The work gets people talking.

Erica Banks asked for something everybody didn’t have. Ace Charisma went with rose gold and thin-cut open face. Lent Lawson turned a signature into a pendant, complete with a tambourine bail.

Each choice is personal. JR’s archive captures the process, the pieces and the people wearing them. Explore the original posts for the full stories.

Inside @jrdajeweler
404 Day 2026 hosted by JR Da Jeweler and Karat Kisses ATL

ATLANTA / THE COMMUNITY ARCHIVE

FOR THE CITY.
FOR THE CULTURE.

JR Da Jeweler and Karat Kisses ATL brought Atlanta’s creative and business community together for 404 Day on April 4, 2026.

Music, art and local connections. The same independent spirit that runs through the jewelry.

Explore the 404 Day archive
YOU DON’T HAVE TO BE FAMOUS TO MAKE A STATEMENT.

Your story belongs here.

Make your own piece