GOLDRICH JR / THE STORY
The name behind the shine.
JR Da Jeweler. Atlanta, Georgia.
THE ONLY WAY. THE JR WAY.
A piece with your name on it.
Sometimes literally. A handwritten signature turned into a pendant. A business logo built in gold. A grill designed around the person wearing it. That is the work at the center of JR Da Jeweler.
From the Atlanta area, JR works with artists, creators, entrepreneurs and people marking moments that matter. His portfolio spans precision diamond grillz, custom pendants, statement rings and women’s designs through Karat Kisses.
IN HOUSE. IN THE DETAILS.
FROM RAW GOLD
TO YOUR STORY.
JR melts and forms gold into custom jewelry. His VIZO commission—a 58-gram solid-gold ring—was documented as made in house, from start to finish.
Metal, setting, scale, lettering, color and fit all become part of the conversation. The goal is a piece that feels personal before it ever leaves the studio.
Create with JRMORE THAN THE DISPLAY CASE
ATLANTA ROOTS.
A BIGGER REACH.
The JR circle includes Erica Banks, producer Ace Charisma, Lent Lawson and Bambi, with their custom work documented on JR’s own Instagram.
JR and Karat Kisses ATL also hosted 404 Day in 2026, bringing Atlanta’s creative and business community together. The studio’s next chapter brings that personal connection to customers nationwide.